Click-Through Study PDF Print E-mail
The image below shows the click through rate for Google's first result page. Red overlayed areas received the highest concentrations of click-troughs, yellow areas the second most and blue areas the third most. Clear areas received virtually no click throughs.The organic traffic area received an excess of 80% of all click throughs. And most search engine users chose the first and second listing of Google's results page.

The click through statistic can be summarized as follows:

Organic Ranking
Click Through Percentage
Paid Listing
Click Through Percentage
1
59.6%
1
12.8%
 
2
12.1%
  
2
6.2%
 
3
5.8%
  
3
0.0%
 
4
1.9%
  
4
0.0%
 
5
0.9%
  
5
0.0%
 
6
0.7%
  
6
0.0%
7
0.3%
7
0.0%

pagerank marketing explained

Study conducted by Colizer Inc, May 2006

 
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