If we look back to the history of search engine optimization then we may have to go back a couple of decades. The beginning of the concept of a search engine and search engine optimization was almost at the same time. In the initial stages the webmasters who were involved in the job of search engine optimization used to pay heed to those websites which were good looking and attracting. The less attractive and not so flashy ones were often ignored by them. The main reason for such an overlooking nature of the webmasters was that the techniques of the search engine optimization were not so good at that time.
In the early 90’s when internet first came into use, search engine optimization was based on searches like keyword density. This was because, at that time the search engines optimization was generally dependent on on-page. And another point was the competition to get more popular in the search engine optimization was not that intense then as it is now. There existed a concept called PPC engine which allowed the people who created the websites to give banner ads. These banner ads were the main source to get popular in the search engine optimization. After a few years the webmasters realized that the market for the search engine optimization could be increased if they used Meta tags in the search engines. The use of Meta tags helped people to know more about a web page’s content. What the webmasters used to do was create complex algorithms that in turn helped to generate the results showing the popularity of the websites according to the search engines. A few years later Google came into place and it became the first of the many search engines that were to follow. The real definition of ranking a page came after Google decided to determine them. It had the basic feature of considering the inbound links of the website and also the strength and quality of the site. Since this was a new procedure, the webmasters had to rethink their ways and they introduced a thing called black hat into the search engine optimization techniques that helped in making the work of ranking a page lot easier.
As the years went by webmasters constantly kept on developing new algorithms for the benefit of search engine optimization techniques. A latest example of such a technique is Google’s Panda update. In this case what the webmasters have done is that they have built such an algorithm which would dump the websites that have been spammed and who are threatening other good websites to become useless. This has been possible due to the policies that all the search engines have taken together collectively. Earlier the policies were mainly based on the search engine optimization techniques such as good design, Meta tags and also the quality content. Earlier the main focus was to serve the people with as much information as possible. With the growing age and techniques the webmasters has to constantly keep on changing the algorithms so as to keep up to the pace.
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